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Trust Machines
SEO Specialist
8 days ago | 37 views | Be the first one to apply

SEO Specialist

New York
Per year
$83,000 To $107,000

About the company

The mission of Trust Machines is to grow the Bitcoin economy. We’ve recently raised $150M to realize this vision, build Bitcoin apps, and the open-source technologies required to unleash the true potential of Bitcoin for DeFi and Decentralized Applications.

Job Summary

What You’ll Do:

📍Develop and execute successful SEO and SEM strategies 📍Set Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy from the ground up, collaborating with content, product, and engineering teams 📍Direct off-page optimization projects (e.g., link-building) 📍Implement best practices for branded SERP and other SEM campaigns. 📍Focus on improving brand visibility through organic rankings to drive full-funnel visibility via traffic volume, as well as conversions that impact our products like Leather. 📍Work with social media and PPC teams to optimize campaigns 📍Work with Web Devs team to fix crawl errors, core web vitals and other technical SEO needs 📍Manage on-page optimizations: meta descriptions, page titles, internal linking, and more

What We’re Looking For:

📍4+ years of relevant SEO product with a proven track record of impactful campaigns 📍Highly data-driven, with the ability to show the direct business impact of successful SEO strategies 📍Expert at working in the agile environment (user stories, iterative development, sprints, personas) 📍Deep focus on driving increased organic traffic and increasing the engagement and conversion of our paid advertising traffic 📍Experience working in the weeds with data using tools such as Microsoft Excel, Google Analytics, Data Studio, Tableau, Google Cloud Projects/Big Query, Google Search Console, SQL, AI tools and/or other common reporting platforms. 📍Comfortable with HTML for on-page SEO tactics (source code analysis). 📍Able to communicate with engineering teams for Technical SEO fixes. 📍Experience working within Webflow, Framer, and Builder is highly preferred

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