About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Job Descriptions:
šPlan, execute, and optimize digital campaigns (SEO, SEM, social media, programmatic) to drive traffic, engagement, and traders. šDiagnose key growth or decline indicators across marketing channels like SEO and paid ads to identify trends. šDevelop and deliver insightful reports to clearly communicate findings. šCollaborate with relevant BU and global teams, to co-develop strategies on different product. šAble to keep up-to-date trend and develop a corresponding strategy for SEO and paid ads. šMonitor industry trends and competitor activities to inform marketing strategies.
Job Requirements:
š3+ years of proven success in digital marketing, ideally for an educational or content-focused web3 platform or with a large B2C audience. šStrong understanding of SEO and Paid ads principles. šExcellent analytical skills and the ability to interpret data to make informed decisions. šBusiness level fluency in English is required to support local and overseas stakeholders. šUp-to-date knowledge of ranking factors, search engine algorithms, SEO trends and paid ads channels. šKnowledge or interest in the cryptocurrency and blockchain industry is a strong plus.
Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.
