Job Description

📍Search Engine Optimization (SEO): 📍Conduct keyword research to identify high-value search terms for business objectives. 📍Optimize website content, landing pages, and app store listings for improved search rankings. 📍Monitor and report on organic search performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs. 📍Implement technical SEO best practices, including site speed optimization, schema markup, and mobile optimization. 📍Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy. 📍Search Engine Marketing (SEM): 📍Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms. 📍Optimize ad copy, targeting, and bidding strategies to maximize ROI. 📍Track, analyze, and report campaign performance with actionable insights. 📍Manage budgets and ensure campaigns meet performance KPIs.

Others:

📍Stay updated on SEO/SEM trends, algorithm changes, and industry best practices. 📍Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals. 📍Bachelor’s degree in Marketing, Communications, Business, or a related field. 📍2–4 years of experience in SEO, SEM, or digital marketing. 📍Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools. 📍Knowledge of HTML/CSS/JavaScript and content management systems (WordPress or similar). 📍Strong analytical, problem-solving, and project management skills. 📍Experience in fintech, e-commerce, or crypto is a plus.

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