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CoinFlip
SEM Specialist
6 months ago | 713 views | Be the first one to apply

SEM Specialist

Full-time
Chicago

About the company

CoinFlip is a leading fintech company powered by cryptocurrency. The company operates the world's largest network of cryptocurrency ATMs by transaction volume with over 4,500 kiosks across 49 US states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, and Brazil supporting the buying and selling of major cryptocurrencies with cash. In 2020, CoinFlip launched Order Desk, an over-the-counter service that provides investors with a personal account manager and competitive coin pricing. In 2023, CoinFlip launched a digital platform called Olliv: the easiest way to buy, sell, send, swap, and receive crypto.

Job Summary

Responsibilities:

📍Monitor SEM analytics such as redirects, click rates, and customer acquisition rates. 📍Manage and adjust PPC budgets to ensure maximum ROI for paid adverts. Implementation and ongoing management of Search, Display and Pmax campaigns. 📍Meet with the design, writing, and marketing teams to ideate and define advertising requirements. 📍Conduct market research on keywords, consumer trends, and competing brands. 📍Analyze and interpret research and analytic data to inform the marketing strategy. 📍Design and develop online marketing campaigns to maximize search engine returns and website traffic. 📍Keep up to date with the latest advancements in search trends and PPC strategies. 📍Other duties as assigned.

Qualifications:

📍Bachelor's degree in marketing, communications, or similar. 📍A minimum of two years of experience as an SEM specialist or similar. 📍Proficiency with analytics and PPC platforms such as Google Analytics and Google AdWords 📍Strong understanding of SEM techniques and best practices. 📍Experience with a variety of search engines including Google and Bing. 📍Exceptional research and analytic skills. 📍Excellent computer skills with programs such as MS Office. 📍Exceptional written and verbal communication skills.

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