Responsibilities:

📍Monitor SEM analytics such as redirects, click rates, and customer acquisition rates. 📍Manage and adjust PPC budgets to ensure maximum ROI for paid adverts. Implementation and ongoing management of Search, Display and Pmax campaigns. 📍Meet with the design, writing, and marketing teams to ideate and define advertising requirements. 📍Conduct market research on keywords, consumer trends, and competing brands. 📍Analyze and interpret research and analytic data to inform the marketing strategy. 📍Design and develop online marketing campaigns to maximize search engine returns and website traffic. 📍Keep up to date with the latest advancements in search trends and PPC strategies. 📍Other duties as assigned.

Qualifications:

📍Bachelor's degree in marketing, communications, or similar. 📍A minimum of two years of experience as an SEM specialist or similar. 📍Proficiency with analytics and PPC platforms such as Google Analytics and Google AdWords 📍Strong understanding of SEM techniques and best practices. 📍Experience with a variety of search engines including Google and Bing. 📍Exceptional research and analytic skills. 📍Excellent computer skills with programs such as MS Office. 📍Exceptional written and verbal communication skills.