Key Responsibilities

📍Business Development & KOL Acquisition 📍Identify, source, and negotiate partnerships with top-tier KOLs, influencers, and thought leaders in payments, fintech, and cryptocurrency sectors globally. 📍Develop creative proposals, partnership packages, and engagement strategies to attract high-value KOLs. 📍Expand KOL network across key markets in Southeast Asia, global crypto hubs, and emerging markets. 📍KOL Relationship Management 📍Build and maintain strong, long-term relationships with global KOLs, ensuring continuous engagement and alignment with Coins.ph’s brand and growth objectives. 📍Coordinate cross-functional support for KOLs, including campaign assets, content guidelines, and performance tracking. 📍Manage KOL performance reports, measuring ROI, engagement, and acquisition impact. 📍Campaign Strategy & Execution 📍Co-create marketing campaigns with KOLs to drive awareness, user acquisition, and transaction growth in both payments and crypto products. 📍Collaborate with content, design, and product marketing teams to ensure campaigns align with business goals. 📍Monitor trends and best practices in influencer marketing and adapt strategies accordingly. 📍Cross-Functional Collaboration 📍Partner with Product, BD, and Regional Marketing teams to align KOL activities with product launches, events, and market entry strategies. 📍Liaise with Compliance and Legal to ensure contracts and campaigns follow regulations across different jurisdictions.

Qualifications

📍Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus). 📍5+ years of experience in influencer marketing, KOL management, or business development (preferably in fintech, payments, or crypto). 📍Proven track record of successfully onboarding and managing high-impact KOL partnerships in multiple markets. 📍Strong negotiation, communication, and relationship-building skills. 📍Data-driven approach with experience measuring and optimizing campaign performance. 📍Deep understanding of crypto, blockchain, and fintech ecosystems. 📍Ability to work in a fast-paced, results-oriented environment with cross-border teams.

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