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Easygo Gaming
CRM Lead
13 days ago | 174 views | 3 applications

CRM Lead

Full-time
Australia
Per year
$87,000 To $108,000

About the company

Easygo is the Australian powerhouse behind some of the world’s fastest growing online brands including Kick and Stake At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.

Job Summary

What you will do:

📍Lead all copywriting and on-site content for all brands and regions 📍Develop and deliver CRM Strategy on a localised level 📍Lead a mid-sized team to be able to deliver on this strategy 📍Enhance player lifetime value and reduce churn by leading a strategy that delivers the right 📍content through the right medium, to the right players at the right time 📍Report back to company with high end KPIs and results attributed to the work of the retentionteam, using all four mediums. 📍Take control of the user journey, implementing strategy around all customer communication. 📍Ensure sophisticated personalisation across all relevant markets 📍Continue to build out localisation team across all languages and markets that Stake.com offers to customers 📍Lead all copywriting and on-site content for all brands and regions

What you will bring:

📍High-end retention marketing knowledge 📍You can lead a large team, and have led a large team in the past 📍Passionate team player with the ability to work with colleagues across departments 📍An eye for detail, enhancing the experience of customers through top-line communication 📍Fluent English both written and spoken 📍You have experience working with creative teams, such as digital design, to prepare visualassets for campaigns. 📍Detail-oriented and well organised. You know how to prioritise, and you consider the broader implications of your actions on the projects you participate in. 📍You can manage complexity and to progress with several tasks at a time. 📍Excellent gambling, sports and casino knowledge

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